Datenschutz - Aveluma

1. Data protection at a glance

General notes

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. For detailed information about data protection, please refer to our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. Their contact details can be found in the „Information about the responsible party“ section of this privacy policy.

How do we collect your data?

Your data is collected in part by you providing it to us. This can, for example, include data that you enter into a contact form.

Other data is collected automatically or with your consent when visiting the website by our IT systems. This mainly includes technical data (e.g. internet browser, operating system or time of page visit). The collection of this data takes place automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the flawless provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or ordered through the website, the transmitted data will also be processed for contract offers, orders, or other requests for services.

What rights do you have regarding your data?

You have the right at any time to obtain information free of charge about the origin, recipients and purpose of your stored personal data. You also have the right to request the rectification or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. In addition, you have the right to request the restriction of the processing of your personal data in certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

For this and any other questions regarding data protection, you can contact us at any time.

Analysis tools and tools from third-party providers

When you visit this website, your browsing behavior can be statistically evaluated. This is mainly done using so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hoster/s. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contract data, contact data, names, website visits, and other data generated through a website.

The external hosting is carried out for the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of providing our online offering in a secure, fast and efficient manner through a professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been requested, the processing will take place exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Our host will only process your data to the extent necessary to fulfill its performance obligations and to comply with our instructions regarding this data.

We use the following host(s):

Calia Andi Buchner
Lena-Christ-Str. 17
84503 Altötting

Order processing

We have concluded a contract for the processing of orders (AVV) for the use of the aforementioned service. This is a contract required by data protection law that ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Cloudflare

We use the „Cloudflare“ service. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter „Cloudflare”).

Cloudflare provides a globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our website is routed through the Cloudflare network. This enables Cloudflare to analyze the traffic between your browser and our website and serve as a filter between our servers and potentially malicious traffic from the internet. In doing so, Cloudflare can also use cookies or other technologies to recognize Internet users, but these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our web offerings in the most error-free and secure manner possible (Art. 6(1)(f) GDPR).

The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company is certified under the „EU-US Data Privacy Framework“ (DPF). The DPF is an agreement between the European Union and the United States that is intended to ensure compliance with European data protection standards when processing data in the United States. Any company certified under the DPF is required to comply with these data protection standards. For more information, please contact the provider via the following link: https://www.dataprivacyframework.gov/participant/5666.

Order processing

3. General notes and mandatory information

Data protection

The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations as well as this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and for what purposes we use it. It also explains how and for what purpose this is done.

We point out that data transmission over the Internet (e.g. when communicating via email) can involve security vulnerabilities. It is not possible to completely protect data from access by third parties.

Information about the responsible entity

The responsible body for data processing on this website is:

AVE.LU.MA
Olga März
Rubinstr. 6
84032 Altdorf

Phone: +49 174 3107235
Email: contact@aveluma.eu

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Storage duration

Unless a specific storage period is specified within this privacy policy, your personal data will remain with us until the purpose for the data processing has ceased. If you make a legitimate request to delete or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, the deletion will take place upon the termination of these reasons.

General information about the legal bases for data processing on this website

If you have consented to the data processing, we process your personal data based on Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, provided that special categories of data are processed in accordance with Art. 9(1)(a) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to the access to information on your end device (e.g. via device fingerprinting), data processing also takes place on the basis of § 25(1) TDDDG. The consent can be revoked at any time. If your data is required for contract performance or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data insofar as it is necessary for the fulfillment of a legal obligation, based on Art. 6(1)(c) GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this Privacy Policy.

Recipients of personal data

As part of our business activities, we work with various external parties. In some cases, the transfer of personal data to these external parties is also required. We only pass on personal data to external parties if this is necessary as part of fulfilling a contractual obligation, if we are legally obliged to do so (e.g., the disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the data transfer. When using contract processors, we only pass on personal data of our customers on the basis of a valid contract for contract processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. The legality of data processing carried out up to the revocation remains unaffected by the revocation.

Right of objection to data collection in special cases as well as to direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ARTICLE 6(1)(E) OR F OF THE GDPR, YOU HAVE AT ANY TIME THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE EACH AND EVERY LEGAL BASIS ON WHICH A PROCESSING IS BASED SHALL BE NOTIFIED IN THIS DATA PROTECTION NOTICE. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, EXCEPT WHERE WE CAN PROVE OBJECTIONABLE PROHIBITIVE GROUNDS THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR WHERE THE PROCESSING IS NECESSARY FOR THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ARTICLE 21(1) OF THE GDPR).

IF YOUR PERSONAL DATA ARE BEING PROCESSED TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, IN WHICH CASE IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED IN CONNECTION WITH SUCH DIRECT MARKETING (OBJECTION PURSUANT TO ARTICLE 21(2) OF THE GDPR).

Right to complain to the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to file a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged violation. This right to file a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to yourself or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done as far as it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal regulations, you have the right at any time to obtain information free of charge about your stored personal data, their origin and recipients, and the purpose of data processing, and if applicable, the right to correct or delete this data. For this purpose and for any further questions regarding personal data, you can contact us at any time.

Right to restrict processing

You have the right to request the restriction of the processing of your personal data. To exercise this right, you can contact us at any time. The right to restrict the processing exists in the following cases:

If you dispute the accuracy of the personal data we store about you, we usually need time to verify this. During this period, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data occurred unlawfully, you may request the restriction of data processing instead of the deletion.
If we no longer need your personal data, but you need it to exercise, defend or establish legal claims, you have the right to request that the processing of your personal data be restricted instead of being deleted.
If you have filed a complaint under Article 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data may only be processed – apart from their storage – with your consent or to establish, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

Objection to advertising emails

The use of contact details published under the imprint obligation for the purpose of sending unsolicited advertising and informational material is hereby denied. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example through spam emails.

4. Data collection on this website

Cookies

Our websites use so-called „cookies“. Cookies are small data packages that do not cause any damage to your device. They are either temporarily stored on your device for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are deleted automatically after the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or an automatic deletion is performed by your web browser.

Cookies can be generated by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to analyze user behavior or for advertising purposes.

Cookies that are necessary for the execution of the electronic communication process, for the provision of certain functions that you wish to use (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring web traffic) are stored based on Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent has been requested for the storage of cookies and similar recognition technologies, the processing will take place solely on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); the consent can be revoked at any time.

You can set your browser to be informed about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or generally, and to automatically delete the cookies when you close the browser. When cookies are deactivated, the functionality of this website may be limited.

If further cookies and services are used on this website, you can find out more about this in this privacy policy.

Real Cookie Banner

Our website uses the Consent technology from Real Cookie Banner to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in a data protection-compliant manner. The provider of this technology is devowl.io GmbH, Tannet 12, 94539 Grafling (hereinafter „Real Cookie Banner“).

Real Cookie Banner is installed locally on our servers, so no connection is made to the servers of the provider of Real Cookie Banner. Real Cookie Banner stores a cookie in your browser to be able to associate the consents granted to you with the revocation thereof. The data collected in this way is stored until you request us to delete it, you delete the Real Cookie Banner cookie yourself, or the purpose for storing the data no longer applies. Compulsory statutory retention obligations remain unaffected.

The use of Real Cookie Banner is intended to obtain the consent required by law for the use of cookies. The legal basis for this is Article 6(1)(c) of the GDPR.

Server log files

The provider of the sites automatically collects and stores information in so-called server log files that your browser automatically transmits to us. These include:

Browser type and browser version
used operating system
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

No merging of this data with other data sources will be carried out.

The collection of this data is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, server log files must be collected.

Contact form

If you submit inquiries to us via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not disclose this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in effectively processing the requests submitted to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), provided that it has been requested; the consent is revocable at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been completed). Compulsory legal provisions – in particular retention periods – remain unaffected.

Request by email, phone or fax

If you contact us by email, phone or fax, your request, including all personal data derived from it (name, request), will be stored and processed by us for the purpose of processing your request. We will not disclose this data without your consent.

The data you send to us via contact requests remains with us until you request us to delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Compulsory statutory provisions – in particular statutory retention periods – remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or any third parties from gaining access to the communication content. However, WhatsApp does receive access to metadata that is generated during the communication process (e.g., sender, recipient, and time). We further point out that, according to WhatsApp, it shares personal data of its users with its US-based parent company Meta. For more details on data processing, please refer to WhatsApp’s privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in communicating with customers, interested parties, and other business and contractual partners as quickly and effectively as possible (Art. 6(1)(f) GDPR). If appropriate consent has been requested, data processing will only take place based on consent; this consent can be revoked at any time with effect for the future.

The communication content exchanged between you and us on WhatsApp remains with us until you ask us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Compulsory legal provisions – in particular retention periods – remain unaffected.

We use WhatsApp in the „WhatsApp Business“ version.

The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have set up our WhatsApp accounts so that it does not automatically synchronize data with the address book on the smartphones currently in use.

We have concluded an agreement on order processing (AVV) with the aforementioned provider.

5. Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool with which we can integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies, and does not perform any independent analysis. It serves only to manage and display the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may also be transmitted to the parent company of Google in the United States.

The use of the Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on its website. If appropriate consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

6. Newsletter

Newsletter data

If you wish to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. Other data will not be collected or will only be collected on a voluntary basis. We use newsletter service providers described below to process the newsletter.

Brevo

This website uses Brevo for the delivery of newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo is a service that can be used to organize and analyze, among other things, the shipping of newsletters. The data you enter for the purpose of subscribing to the newsletter will be stored on the servers of Sendinblue GmbH in Germany.

Data analysis by Brevo

With the help of Brevo, we are able to analyze our newsletter campaigns. This way, for example, we can see whether a newsletter message is opened and which links were clicked on if applicable. In this way, we can, among other things, determine which links are clicked on particularly often.

In addition, we can see whether certain predefined actions were performed after opening/clicking on a particular page (conversion rate). This way, for example, we can see whether you made a purchase after clicking on the newsletter.

Brevo also allows us to segment (or „cluster“) the newsletter recipients based on various categories. For example, the newsletter recipients can be divided according to age, gender, or place of residence. In this way, the newsletters can be better adapted to the respective target groups.

If you do not want to receive an analysis from Brevo, you must unsubscribe from the newsletter. We provide a corresponding link in each newsletter message for this purpose.

For detailed information about the functions of Brevo, please refer to the following link: https://www.brevo.com/de/newsletter-software/.

Legal basis

Data processing is carried out based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

Storage duration

The data you provide to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter, either with us or with the newsletter service provider. After unsubscribing from the newsletter, the data will be deleted from the newsletter distribution list. Data that has been stored with us for other purposes remains unaffected by this.

After you are removed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and not combined with other data. This serves both your and our interests in complying with legal requirements regarding the sending of newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to the Brevo privacy policy at: https://www.brevo.com/de/datenschutz-uebersicht/ as well https://www.brevo.com/de/legal/privacypolicy/.

Order processing

Newsletter delivery to existing customers

If you order goods or services from us and provide your email address when doing so, this email address may subsequently be used by us for the sending of newsletters, provided that we have previously informed you of this. In such a case, only direct advertising for similar goods or services will be sent via the newsletter. You can unsubscribe from this newsletter at any time. A corresponding link can be found in each newsletter for this purpose. In this case, the legal basis for sending the newsletter is Art. 6(1)(f) GDPR in conjunction with § 7(3) UWG.

After you are removed from the newsletter distribution list, your email address may be stored by us in a blacklist to prevent future mailings to you. The data from the blacklist is only used for this purpose and not combined with other data. This serves both your and our interests in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6(1)(f) GDPR). The storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.

7. Plugins and Tools

Adobe Fonts

This website uses web fonts from Adobe for the uniform display of certain fonts. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

When you visit this website, your browser loads the required fonts directly from Adobe to display them correctly on your device. In doing so, your browser establishes a connection to Adobe’s servers in the USA. As a result, Adobe learns that this website was accessed using your IP address. According to Adobe, no cookies are stored when providing the fonts.

The storage and analysis of the data is carried out on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the uniform presentation of the font on its website. If appropriate consent has been requested, the processing takes place exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.adobe.com/de/privacy/eudatatransfers.html.

For more information about Adobe Fonts, please visit: https://www.adobe.com/de/privacy/policies/adobe-fonts.html.

The privacy policy of Adobe can be found at: https://www.adobe.com/de/privacy/policy.html

8. E-commerce and payment providers

Processing of customer and contract data

We collect, process, and use personal customer and contractual data to establish, structure, and modify our contractual relationships. We only collect, process, and use personal data regarding the use of this website (usage data) to the extent necessary to enable the user to use the service or to bill them. The legal basis for this is Art. 6(1)(b) GDPR.

The customer data collected will be deleted after the completion of the order or termination of the business relationship and the expiry of any applicable legal retention periods. Legal retention periods remain unaffected.